Al Ain SME Forum & Exhibition 2015

Al Ain SME Forum & Exhibition 2015 is organized by The Abu Dhabi Chamber, and will feature the largest gathering of SMEs and entrepreneurs looking to invest in the Emirates’ leading business services and products.

Over the course of 2 days (27-28th October), the forum will feature an exhibition, conference, several workshops, and invaluable networking opportunities. Visitors will have the chance to understand how to launch and grow their businesses, build relationships and develop key partnerships.

Key discussion forums, hosted by senior officials from leading government and private institutions in sectors such as energy, finance, oil & gas, education, logistics, tourism, transport are designed to help shape the growth of the SME sector and highlight the investment opportunities in the city of Al Ain.

As other years, Google Business Group Dubai is one of their media partners. Focus on helping SME's, startups and entrepreneurial minds to achieve the best performance in their digital strategies. Using the best and most suitable technology for their business success. 

We will be performing a digital workshop of 30 minutes, where Victor Madueño will showcase the values of having a well rounded omni-channel strategy. From the development of the corporate website, tactics to promote it and how to analyze and optimize the performance. Using growth hacking techniques to achieve this, Victor will be showcasing some of the most valuable case studies of professionals in the startup scene that accomplish great results for their businesses without big marketing budgets. 

Growth hacking is a marketing technique developed by technology startups which use creativity, analytical thinking, and social metrics to sell products and gain exposure. It can be seen as part of the online marketing ecosystem, as in many cases growth hackers are using techniques such as search engine optimization, website analytics, content marketing and A/B testing. Growth hackers focus on low-cost and innovative alternatives to traditional marketing, utilizing social media and viral marketing instead of buying advertising through more traditional channels as radio, print media or television. 

Growth hacking is particularly important for startups, as it allows for a "lean" launch that focuses on "growth first, budgets second". Facebook, Twitter, Linkedin, Airbnb and Dropbox are some of the companies that used growth hacking techniques in the past to get as big and well known as they are right now. 

See you there at the Al Ain SME's Forum 2015! Book your ticket today!
Let's Talk: #GBGdxb #AlAinSME 

Your Google Business Group Dubai Team


Google Adwords Fundamentals Workshop in Dubai

Are you ready to take your business to the next level through online advertising?

There are many ways of doing advertising now a days, and one of the most effective one around the world is using Google media buying and display. In the middle east only 2 out of 3 companies have a corporate website, so thats why online advertising is still in its infancy. Looks like the year 2014 is getting very busy for all of us dedicated to the online world, no matter what discipline you do, you can feel all companies willing to be there.

Learn how to combine desktop and mobile advertising with this training session. Getting all the insights you and your business needs to leverage the return of investment in online campaigns. The fundamentals will take you to a new level of understanding why, what and how you want to say what your business is offering. And obtain the most out of it by applying this techniques.

After few months of silence, due the hectic days we are living in the city of life, we come back again with GBG workshops. And one of the best ways to start the new year with energy and added value to your business is restart with how to obtain the most out of digital advertising.

The invited speaker will be Asli Gucuyener: New products and solutions manager @ Google Middle East and North of Africa.

Workshop: Digital Advertising with Google Adwords - Fundamentals
Place: Google's Office in Dubai Internet City Building 9 (Canon building)
Date: 23rd of March
Time: 18:00 till 21:00

Join us and get ready for the next level, leveraging your business into the online world with one of the most important and useful tools, Google Adwords.

We wait you there with lot of insights, surprises and good friends. Get ready to learn and mingle with the most techie and digital savvy people in Dubai. 

Register on the event to attend the workshop